2.5 Years, 20 books, and 100k sales later–What I’ve learned

I had some thoughts this month stemming from my writing journey and what is happening in publishing, and I thought it might interest other writers. I often read the advice to stop checking sales, ranks, reviews, web hits, and focus on writing. It’s some of the best advice out there, and advice I try to follow. On the other hand, sometimes it’s  healthy to pause and evaluate how you’re doing. (Seems to be a trend at the end of the year!) It can also show you that you really have built something.

I have 10 novels, 7 novellas and 3 nonfiction books, and reached 1,000 reviews on Amazon this month. I don’t think it’s bad to check in on sales and reviews, if you keep it under control. I used to read reviews and see if I could learn anything from them–and reviews used to be longer and more detailed. I often get short reviews these days, especially for my novellas. Still, I like to glance through once in a while to see what readers are saying. Amazon Central puts them all in one place so it’s easy. It’s fine to have good and bad reviews; it shows that your book is selling.

On ranking: I used to check my book ranks, but now I mainly check the rank for my most recent book, or a book that I’m running a promotion on. I look at my author rank in Author Central to see the overall trend. (But in general, I’m trying to check less and write more.)

On predicting: I’ve had some awesome months when I had a new release or a promotion went really well, but I’ve learned that I can’t take that and make a monthly prediction of steady growth. Sales go up and down. I put my sales into Excell and then create a month by month chart showing book sales and income. I have another chart that shows yearly book sales and income, so I can see the upward progress every year. It’s the big picture that matters.

On Changing Amazon: In 2011 and 12, it seemed most of my books would sell and have different seasons and spikes. Since this summer, however, it seems Amazon promotes new books, giving them a chance to succeed at first, but sales for my older books have slowed down. (That follows a more traditional model than what I’ve seen on Amazon since 2011, and it might change again in a few months.)

On crazy ebook growth in 2012–there were some blockbuster books the last couple of years that really drove sales. That can happen again. A book or series will come out that will be different, and it’ll see sales like 50 Shades, Twilight, Hunger Games, Wimpy Kid and Wool. There’s been huge bestsellers from both traditional and author published books.

That naturally leads into my next observation: things change constantly. In the last two years, we’ve had all kinds of storms. The huge ebook growth, then people crying that the sky was falling, then people saying Indie stores are making a comeback, and even times when people said books are on the way out. I know better than that one. But things do change, and they don’t follow our predictions. The steady reality is that we keep getting surprised. I just have to focus on improving my writing. (I’ve been working on bigger story lines and deeper themes.)

Another change: I had a sales curve every year that dipped in the summer, but this last summer was more like my typical Decembers. I released a book that I really believed in, but I was surprised at how well it did. Of course, releasing new books has always been the best promotion, and I regret that I didn’t have another one ready to release this fall or winter. Montlake Romance re-released Point Hope in late October, and I relied on that as my ‘new book.’ My next book is coming out in January, and I plan to write and publish 3-5 books this coming year.

With all the changes on Amazon, the US book market, and publishing in general, I’m going to expand into other retailers with some of my books. I’m very pro Amazon and feel extremely thankful to the company for opening the door to so many authors. I’ve built an audience and got a traditional publishing deal for one of my books that I published through Kindle. Because it’s about my readers and reaching more readers, so I’m going to experiment with other retailers.

My biggest lesson: many of the promotional activities we’re encouraged to do don’t get the results we want. I used to advise people to build their “snowball,” and I still believe in this idea, but there is also an 20/80 rule. 20% of what we do will get 80% of the results. In terms that I understand better, focus on the things that make big results. I experiment, and learn from other authors, and I focus on writing.  Maybe I’m stating the same lesson over and over! It’s about the writing. When I launch a book now, I basically publish it and post it here, on my FB page and Twitter. I also did a Goodreads giveaway with Point Hope and plan to do more of those.

Preview on Kindle (also available in print)
Newly updated for 2014 – insight and advice for all the phases of Indie Publishing

 

The big things I’ve learned pertain to writing and storytelling, which of course is the whole point of all of this. I write, read novels, read books on writing, learn from podcasts and videos, write some more, repeat… and it’s thrilling, challenging and fulfilling. I’m putting together a workbook on novel writing for a class I’m going to teach this coming year. I’m really excited about it. I keep files on everything I learn about writing, and now I get to put it all together with diagrams. 🙂  I had some huge breakthroughs in structure this year, especially about how to up the tension and drama in a novel’s middle, and I’m eager to share that. I’m going to publish the book so people who aren’t local to take the class can also buy it.

One thing I keep in mind is that learning is a continuous, life long process. I have a thick journal where I record notes on useful writing books, videos, etc, and new things I learn. I write life posts and encouraging quotes too. It’s a fantastic way to keep all my writing notes in one place, and I can look through it to refresh what I’ve learned. It’s been one of the best things I’ve done for my writing career. Well, time to wrap up this monster post. I hope you enjoyed it and found something useful. 🙂

~Best wishes to all the authors out there, and thank you for blogging, sharing and encouraging other writers!

P.S. I’m a member of The Alliance of Independent Authors, which runs a series called “How I Did It,” featuring posts from many successful Indie authors. Here’s my interview:  How I Do It: Kristen James Shares The Secrets of Her Self-Publishing Success.    This group is a great resource!

Costa Rica — First Chapter Preview

Costa Rica by Kristen James Costa Rica    OUT NOW!

This is a story of marriage, life, friendship and finding out who you are when the cards are on the table. The idea came to me when I was in Costa Rica on my honeymoon, but it took a few years for me to grow into the writer I needed to be to complete this novel. And now it’s almost ready to share! Here’s the blurb and first chapter:

***

Annalisa and Drew have always dreamed of going to Play Flamingo, Costa Rica, with their best friends, Vincent and Melinda. But now they’re out of time.

Annalisa feels their marriage is just a shell for others to see–there’s nothing left inside. She wonders if they can rekindle their love in paradise, but there’s so little left. They gave up on their marriage along with their dream of having children.

Time is literally slipping away from Vince and Mel. Vincent’s cancer is back–his tumor is inoperable and he won’t do chemo again. This trip is now or never.

 

***

Chapter One

It took a set of dates and an overheard conversation—in the bathroom of all places—for Annalisa to realize her husband was cheating on her. And no, she didn’t think she’d been “pretending not to know.” She really didn’t. The moment of truth was a complete shock. Sadly, the clues were there:

Drew had been talking about his upcoming work conference for the last month, and the details had been vague for the most part, except the dates. But the third time he casually mentioned, this morning, that it was September first clear through the fifteenth, she felt a tickle of something being amiss. It was just the second week of July, so his trip wasn’t even for another two months. Kind of early to point out the dates so often. Maybe he was sneaking off with his friends instead of going to a work conference up in Seattle. Something about his forced casualness stood out—like a black hair on a white fur coat—and yet she never considered anything like this.

They didn’t really discuss things anymore. Sure, they made polite small talk and checked in with each other, but without kids or common interests, the marriage was a shell for other people to see. They stopped in at the house and ate dinner together once in a while. Attended his work parties. Spent time with Melinda and Vincent, their closest friends since before high school. But they just weren’t the same couple anymore. People change, right? So, somewhere along the line, she had accepted this second-rate marriage.

The truth slapped her in the face in the restroom at the boat lot where Drew worked as the sales manager. It was Monday morning, and he’d forgotten to take his camera to work with him. Drew had taken shots of the Coos Bay fireworks show over the boats in the bay for the boat lot’s website.

As a high school counselor, she had the summer off. She had planned to run errands and grocery shop that day, so she took the camera with her. At the dealership, she went to the bathroom first. As she closed the stall door, she saw two younger women walk into the room and stop in front of the mirrors. They looked mid to late twenties, (just a few years younger than her) but giggled like teenagers. Annalisa shut the door, and their conversation stayed in the background, like elevator music, until one of them said, “Costa Rica. Are you freaking serious? You lucky brat! When are you going?”

The other one giggled, sounding carefree and a bit haughty. “September first, for two weeks! We won’t be back till the fifteenth!”

Her hand froze over the flusher. Her hindsight kicked in, at its fully-promised twenty/twenty vision, feeling like a kick in the gut. The bathroom lights hummed louder and louder. She pinched her nose, afraid to breath. Afraid they’d hear her.

Were there other signs she had missed? Maybe… She never waited up for Drew anymore, or met him during the day for lunch. She noticed a few months back that he’d bought some new shirts, got highlights and had been going to the gym. He hadn’t said anything to her, of course. She’d just seen the receipt for his gym membership, and then Melinda said something about Drew really shaping up.

Now the miscellaneous details added up to an ugly picture. Suddenly she saw a big crack in the middle of her life, dividing it into the before and after. She hadn’t moved, but everything was different. Shouldn’t she burst out of the stall and scream at that girl? Or cry? Or do something? She could hear their voices, like wind chimes, while her entire life seemed to freeze.

This scenario was so wrong. Annalisa wasn’t a soccer mom, wearing “mom jeans” and driving a minivan. She was only thirty-one and drove a red Mazda RX8. She wasn’t busy taking care of the kids. There were no kids. They had tried and tried without results. Ironically, she had consoled herself that she still had a great body, and that they could go out on dates. But they didn’t. And now Drew had found someone five years younger than her anyway.

Their voices faded as they left, the door shutting and leaving a painful silence. She filled it by gasping for breath. After that, she waited several minutes before emerging from the stall, but she stood there, trying to remember what to do next.

The bathroom was decorated with fake purple flowers and lit candles. A bottle of peach hand lotion set on the counter. She studied these and the raised cream flower pattern on the green wallpaper. After washing her hands, she glanced into the mirror—just long enough to see her wounded eyes staring back at her. She stuffed her paper towel in the trash and hurried away from her reflection.

In the hallway, she passed the framed pictures of the owner, managers, and sales staff of Carolton’s Boats. Drew Porter, Sales Manager. There he was, with his broad smile, light brown hair and amber eyes. That had been her Drew. What was wrong with the universe today? It had to be some cosmic joke on her. She lifted the framed picture off its hook and carried it to the end of the hallway, where she dropped it in the waste basket.

Then she left without stopping at Drew’s office. In fact, she kept an eye out to make sure she avoided him. It felt like fleeing the scene of a crime. She felt dirty. A summer wind hit her as she burst outside. She broke into a run in the parking lot, slammed her car door, and started the engine. Leaving, Annalisa knew she was headed toward the ocean without having to think about it. That’s where she always ran.

A few minutes later she pulled into the small parking lot of a whale-watching point along the beach. A dark haired couple with two young girls stood at the rail to gaze at the Pacific, but she sat in her car. She stared out to sea without watching for anything, except maybe the biggest tidal wave in history to come and wash this nightmare away.

Why Costa Rica? Why their dream vacation? Just….why?

The four of them—Drew, Annalisa, Vince and Melinda—had talked about going to Costa Rica for years now. It was always on their radar, their “someday soon” plan.

The wind outside cried against the window. She sat and stared, trying unsuccessfully to picture life without Drew. As little as their lives intertwined these days, he was still a part of the foundation. All their memories would evaporate in time, without the other to remember with. Their high school dances, their walks on the beach, their late nights, their married life. She thought about the early years, when they had sex just for having sex. Then they wanted a baby. At first, she figured it took time for everyone, but it never happened. They struggled trying to conceive, struggled with all the emotions, and eventually lost the fight. It hurt to think about it. This hurt, just like the time she thought she was pregnant for a few days, only to get the devastating proof that she wasn’t.

So why Costa Rica? And why that woman? What was wrong with her, his wife? Had she done something terrible to Drew and somehow didn’t realize it? Maybe that blond could have a baby. Maybe she already had a child, like a ready-made family.

The light changed around her and she glanced at the clock. She’d been sitting there for three hours. She started the car again and headed for Melinda’s house. They’d been best friends since forever and always ran to each other in moments like this. Annalisa had been there for Melinda all through her husband’s battle with cancer, twice now. She’d been there for the good times too, when Melinda announced her pregnancy, had her baby, and then another. Even when it just about killed her, she had been there.

She slowed down beside the yard to wave. Melinda stood in the front, hose in hand, half bent over her rose bushes, all blooming in red. She had her thick, curly chestnut hair in a messy knot. That usually meant she hadn’t made it to the shower yet, which in turn meant she was busy with the kids or Vince, except it was almost evening. Vince would be at his veterinary practice or coming home now. Maybe it’d been a bad day with the kids?

Melinda turned and smiled at the car—she probably couldn’t see Annalisa yet–but the smile was full of sadness. Something about the look on her face…something was wrong.

The obvious thing flew into her mind. There’d been many of those times since Vincent was diagnosed with cancer six years ago. He’d been in remission for nearly two years, but an awful dread settled into Annalisa’s stomach.

She parked in the driveway and met Melinda halfway across the yard, where she wrapped her arms around her. “I’ll make the drinks if you want one.”

Melinda nodded, smiling and frowning at the same time, trying to fight tears. She turned suddenly toward the house and hurried inside.

The front door opened to the living room, but the furniture was arranged so that there was a small entrance area before the living room started. They walked through to the kitchen. Annalisa got out the shaker. Some days they drank piña coladas or white Russians, but today, stiff margaritas were in order. Melinda continued into the sunroom; she always had a hard time getting things out.

Annalisa poured their drinks with a shaking hand.  She handed Melinda a glass and joined her in the wicker love seat. The room faced the backyard where the daylight had faded. It was always nice to have a drink with your closest friend in silence. It was like saying life is okay, no matter what. She desperately needed that before the storm she knew was coming.

Halfway into the drinks, Melinda asked, “You don’t need to get home?”

Annalisa shook her head. “Nope. Drew’s got better things to do these days.” She could have easily launched into complaining about her and Drew. (The complaint being, sadly, that there was no her and Drew.) They didn’t spend time together. They didn’t have a reason to.

She expected Melinda to pick up on that. Sure, she kept her mouth shut and didn’t explain, but Melinda usually noticed the little things. Not this time.

“Vincent’s taking a nap,” Melinda said then, as if it were loaded information.

Annalisa waited. She took their glasses to the kitchen, refilled them, and waited some more. A nice buzz slipped up on her. Zippy, the striped frog-catching cat, jumped up onto her lap and curled into an upside-down noodle, purring and curling his paws into the air. She stroked his stomach, starting to wonder if Melinda couldn’t face saying it out loud, whatever it was.

Then Melinda said, “They found a new tumor, one they can’t operate on. He won’t go through the chemo again. He’s done. We’re done.”

Annalisa had been waiting for that punch, but it still knocked the wind out of her.

“Melinda,” she whispered. She scooted closer and wrapped her arms around her. Zippy slinked onto the floor, his ears back. The setting sun tinted the room yellow, almost like they were in an old movie, instead of life.

“Maybe this tumor is different,” she said. “Maybe it won’t grow.”

Melinda shook her head, shaking them both. “It might just sit there, or it might grow fast enough to kill him within months. All we can do is monitor it, if he won’t start chemo. Refuses to start chemo.” That last sentence came through clenched teeth.

That had to kill Melinda. She’d been the fighter, the cheerleader, the one who never let Vince get down.

Annalisa could still vividly recall Melinda’s freckly face in high school and how excited she was when Vincent finally kissed her.

“Just be here for me again, okay?” Melinda asked, her pitch rising in near desperation.

“You know I will be. We said best friends forever.”

She sat and held Melinda until they heard Vincent walk down the stairs and through the house toward them. Melinda straightened and wiped her face—she was wiping away tears, but really she was putting on her brave face. Her mask.

Vince came into the room behind them. His dark hair was rumpled from sleep, but his blue eyes looked as bright and crisp as ever. Vincent, the charming, funny man that deserved the best. He tried for a smile when he saw her teary face.

Annalisa quickly wiped her eyes and smiled back, pretending they were just gossiping or something, but he knew. She stood when he reached the sunroom, and he quickly came over and wrapped his arms around her. “Don’t cry, Anna, it’ll be okay.”

Melinda stood up and curled an arm around her, too. She felt like they were trying to make it better for her, easier for her, and she needed it. As selfish as that was, she needed them to hold her.

“Can you stay?” Vincent pulled back and held out his palms in welcome.  “We can order in.”

“I’d love to.” She’d love to do anything but go home, but really this was her favorite place to be anyway. Her house always felt so empty compared to the hustle and noise here. Normally it was loud and hectic. “Where are the kids?” she asked now. She’d noticed earlier, but it hadn’t seemed like the time to ask.

“Mom has them tonight,” Melinda answered. “We wanted them to go have a fun night instead of watch us deal with this. We’ll tell them tomorrow…maybe. We’ll tell them soon.”

Vincent’s gaze dropped just before he turned away. He went in the other room and ordered Chinese. While waiting, they played a few hands of cards. Strangely, that perked her up. Vincent bet too high and bluffed badly, and put on such a show when he lost. Annalisa was good at cards and reading people’s poker faces, but she didn’t care about tonight’s games. She just wanted to laugh with her friends.

The food arrived forty minutes later, steaming hot and wafting scents of crispy chicken, orange sauce, pan fried noodles and veggies. They made small talk like everything was normal—that might have been the point, actually.

Later, as she drove away, she could see them standing in their lighted doorway, Melinda tucked under Vince’s arm. He held her close as they both waved. Annalisa waited for “Isn’t It Ironic?” to play on the radio, but some mushy love song started so she hit the power button.

That song reminded her about the reality of her life, the part she hadn’t shared with Melinda tonight. Through some miracle or force of will, she had actually convinced herself it was a bad dream.

Now, driving by herself, the problem ballooned to consume her. Why would someone want her Drew? Imagine if they knew he had a giant collection of those plastic bread sack clips, for no apparent reason, and with no plan for them. And that perfectly messy hair of his? He spent ten minutes styling it every morning. And he had to have his shoe laces at the exact same length after tying them. And he hated flashbacks in movies and books—he preached against them. And he liked to blare out 80s country songs in the shower like he was up on stage—when he’d rather streak naked than let anyone hear him sing any other time. Someone would try to steal that man?

She slowed down in front of her house. It was dark except for TV lights flickering through the entertainment room window. Drew was home. She parked in the garage and went inside. He didn’t come out, probably didn’t even hear her. She could hear the movie and stopped in the hallway, looking in at her husband. It didn’t look too far into the movie yet. Maybe he had just come home, too. Maybe he had been out with that woman from work after all.

He didn’t see her, and she wasn’t sure how to start that conversation.

“So, Drew, you’re bored with me and taking some skanky slut to Costa Rica?” No, that was too harsh. It’d just start a fight.

“Drew, I heard you’re planning a vacation.” Nope. Too wimpy.

“Do you care if you break my heart?” Too honest?

She could not find any workable way to talk to him, and so she took two of Drew’s over-the-counter sleeping pills, went to bed, and fell into a troubled, dizzy sleep.

Merry Christmas! Cover Reveal. And Looking Ahead.

There’s a lot stuffed into that title! I wanted to send out a big MERRY CHRISTMAS to everyone – I hope you’re enjoying a bright, wonderful holiday season. Does it feel rushed to you this year? We had a short season between Thanksgiving and Christmas! I just got my tree up yesterday and started my Christmas shopping.

I also hope it’s been a good year for you. For me, a lot happened but then again, things slowed down this year. I published Point Hope and a lot happened with that book, but I didn’t finish another until autumn. (I did publish a novella this summer called A Wedding to Remember.) So Costa Rica will be out early next year, which is actually just weeks away now!

Front CoverHere’s the cover.

You might notice something a little different about this cover, compared to my other books. There’s just one person on this cover. I’ve been writing romance for several years, yet more and more my stories are focusing on family drama and married romance. I love including romance in my stories, but it’s a different kind of romance than you find in, say, a romance novel. The story in Point Hope centered around an entire family. It was actually an in-depth, close up and personal story about the trouble between Trey and Rosette, their own struggles, and the family dynamic. I love that story! I loved writing it and sharing it with readers. It’s the kind of story I look for when choosing books, and the kind of story I wanted to write for so long.

Costa Rica, too, is about family with a twist. It’s about two families, but it’s also about Annalisa’s personal journey. There’s romance, but much more, and I wanted the cover to reflect the feel of the story.

The other big difference is this cover shows Costa Rica and not somewhere in Oregon. It actually begins in Coos Bay (like Point Hope) and then moves to Costa Rica. (I’ll post the description and first chapter soon!)

My next book, In a Field of Oranges, is more of a romance with some heavy personal struggles. It has a feel like Point Hope, but Lance and Sierra are almost strangers when the story opens. I’ll share more about that story in the next few months, and I plan to release it in the first half of 2014. I’m having a great time writing this one, and I have to admit it’s thrilling to write different kinds of stories. Working on In a Field of Oranges feels fresh and new, and I think it’ll improve my stories that much more to have a spectrum of story types.

I’m going to write A LOT next year. I’m itching to share my next story idea, but I’ll wait until I’ve actually started it.   🙂   Stay tuned!

Much Love,

Kristen

 

 

“Know Your Audience!”

The cold weather has descended and I’m spending more time inside writing, and so today’s post focuses on adventures in writing instead of the outdoors. Actually, this is more of a thought about writing and readership.  I keep seeing the advice, “Know your audience!” and “Write for your audience!” and “Target your audience!”  Many, many articles say this is the #1 tip to becoming a bestselling author. (They say that about writing series too.)

The weird thing is, every author I read about that makes it huge didn’t seem think about their audience at all. They wrote a story from the heart. Authors that break out with their first book or an early book often write in the early morning hours before work or late at night, and they seem to be focused solely on producing the story that grabbed and inspired them. Also, that early on, they don’t have their own audience yet. Nicholas Sparks based his first novel The Notebook on a real couple, not an idea for a target audience. I read once that Stephenie Meyer had a dream about a girl and vampire in love and that inspired the Twilight series.

I like to think that I write for the people who love my stories, but I’ve never researched a certain demographic so I could to them. I’ve written and put out books with stories that I wanted to share. As I wrote more and more, I began including more of what I care about, aiming to produce a story with a meaning beyond the entertainment. When I wrote Point Hope, I just felt like it was a great story worth telling. I felt successful with that book before anyone else even read it. I recently finished another book called Costa Rica, and I did think about the things my readers said they liked in my other books. Perhaps that was writing toward my audience. I’m midway through another novel right now called In a Field of Oranges, and it deviates from my last few themes, but it still has my style and tone.

In a way, it seems “know your audience” is an industry catch phrase that doesn’t mean much, at least not to me in a useful way. The applicable part of the advice is to write up a profile for my idea reader and try to write to her… That feels like throwing a dart into the dark to me. (I’m sure there are useful ways to apply that advice, but I’m sharing my opinion and thoughts.) I’d rather write for myself: what I’m passionate about, what I want my stories to say, how I want to improve my craft, and how I want to connect with the readers who talk to me about my stories. I’ve found that the more of my life and passion I put into my stories, the better they connect with others.

So why am I blogging about this? I’ve been thinking about all the authors out there seeking the path to publication or to a bigger audience. Like me, they probably read blogs, articles, magazines and books on writing. I’m just wondering, if they toss out all the confusing advice and write the story that keeps them up at night, what kinds of books will they produce? Yes, it’s important to learn the ropes and fine tune our storytelling and craft, but sometimes we need to take an idea and run. My point is, the books that keep us up reading late into the night are completely different than our own lives and what we  think we want to read. They’re so unique and surprising that they somehow validate and connect with our lives. I’d argue that’s what our target audience is looking for!

Thanksgiving Giveaway!

It’s that time of year when we’re all thinking about the blessings in our lives and all we have to be thankful for. Many people are sharing daily on Facebook. I love making ‘thankful lists’ and do so throughout the year, either when I’m feeling especially blessed or when I need a reminder of the good things in life. This has been a very fun and rewarding year for me, thanks to the people in my life and because I can share my writing with so many of you out there.

I’m so thankful for all of you! So I’m having a Thanksgiving giveaway on Facebook.   To enter, go to my FB page, then like and share my contest post. 

Thanksgiving Giveaway Kristen James
Two winners will receive a $25 Amazon gift cards and eight winners will receive your choice of one of my ebooks. There are over 10 to choose from. I’ll pull winners this Friday (Nov 22) at noon PST. 10 winners total.

Hope you’ll enter — good luck! And thank you for connecting with me.